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Submitted Conference Content

Full name

Ricardo Tome

Job Lean & Agile Coach
email ricardotome [at] leanproductdelivery [dot] com
Skypeid ricardotome
Phone number 00447482926901
Company Eccentric Limited
City (Country) London, United Kingdom
Time 4h00
Type of Conference Workshop / 40 attendees
Level Everybody

Agile Innovation with JTBD


I feel passion about helping organisations and teams to deliver products customers really want. My main goal is to achieve the right balance between inspiring people and providing them with pragmatic techniques to deliver value. I have been an enthusiastic Agile and Lean practitioner since 2006 and I delivered critical and complex products for clients in banking, government, healthcare, telecommunications and aviation. In a nutshell, I am a passionate leader by example with a strong track record of delivery in both small and big organisations.


The journey from idea to customer value is usually very intense. The initial step of identifying what customers really want is key for success. In this workshop, you will work in teams to a product by practicing to “Jobs to be Done” techniques. These tools enable organisations to have a different level of collaboration and keep focus on achieving customer value.



Benefits for the attendees

Learn new pragmatic techniques to perform Agile innovation. Techniques learned: - Jobs to be Done - Jobs to be Done cards - Jobs to be Done maps - Jobs to be Done outcomes and constraints - Value Proposition Canvas - MVO (Minimum Viable Outcome)

Go to the submission page!